Mediapro Canada has been chosen by the Canadian Elite Basketball League (CEBL), the country’s first division professional men’s basketball league, in order to produce live television coverage of all 26 matches in the league’s 2020 CEBL Summer Series, tipping off on July 25 and culminating in the Championship Final on August 9.
Mediapro Canada will produce 7 games, consisting of the semi-finals and the final, for live broadcast on the CBC, the national public broadcaster, and the remaining 19 games which will be broadcasted live and on-demand on CBC GEM, the corporation’s streaming service, available for all connected devices.
The company will supply all the production crew, technical facilities, and transmission services in order to bring exciting live CEBL basketball coverage from this year’s Summer Series, which will take place at the Meridian Centre in Ontario, and is distributing live to the Series to broadcasters around the world.
Mediapro Canada will use the group’s proprietary Artificial Intelligence (AI) – AutomaticTV – driven fully automated sports production system, in order to produce High Definition (HD) live multi-camera coverage of the 19 games for CBC GEM, which marks the first time the technology has been used in the country. AutomaticTV provides a unique multi-camera broadcast-quality production solution with a 60 frames-each-second 1080p rate, allowing rights-holders to be able to maximize their investment as well as generate new revenue streams.
Oscar López, CEO of Mediapro Canada says that they are delighted to partner with the CEBL when they embark on their second season of play and Mediapro’s basketball pedigree is extensive. They produce live coverage of the Euroleague, the FIBA World Cup, the SINA 3×3 Elite League, and Spain’s ACB Liga, and much more. They are also excited to introduce their innovative AutomaticTV system to the Canadian market.
The new men’s professional basketball league CEBL was launched in 2019 with six teams, including the 2019 league champions Saskatchewan Rattlers, Edmonton Stingers, Fraser Valley Bandits, Hamilton Honey Badgers, Guelph Nighthawks, and Niagara River Lions, now expanded to include the Ottawa BlackJacks for the 2020 season.